World Fair Trade Organisation (WFTO) sets the global standard for Fair Trade. Members commit to 10 core principles that ensure trade creates lasting, positive impact for people and the planet.
These principles focus on:
- Creating opportunities for economically disadvantaged producers
- Transparency and accountability
- Fair trading practices and fair payment
- No child or forced labour
- Gender equity and non-discrimination
- Safe, healthy working conditions
- Capacity building for producers
- Promoting Fair Trade values
- Environmental responsibility
WFTO members are monitored to ensure these principles are actively upheld, not just promised.
By supporting Fair Trade, we help empower artisans and small producers to build sustainable livelihoods, strengthen communities, and protect traditional skills - all while caring for the environment.
Read more about the WFTO Principles and their global impact.
